The painful truth about good advice.

The best business advice I ever got made me want to punch something.

May 30 • 

Charles Burdett

3

February 2025

October 2024

How to negotiate with anyone (even if they're holding a gun)

Five unexpected lessons from spending a week with the world's most successful (and still active) hostage negotiator.

Oct 23, 2024 • 

Charles Burdett

9

September 2024

No pain really is no gain.

And why even self-inflicted pain might be necessary for business survival.

Sep 21, 2024 • 

Charles Burdett

3

1

July 2024

May 2024

The permanence of fatal mistakes

Rabbits are fragile. Businesses don’t have to be.

May 24, 2024 • 

Charles Burdett

5

1

March 2024

How being lazy and passive will keep your business alive.

The Gentle Art of Giving a Fuck at the Right Time

Mar 17, 2024 • 

Charles Burdett

6

1

How to discover your true brand strategy (not the forcibly thought up one)

Here’s a little secret: it’s hidden in clues you left yourself right from the start.

Mar 10, 2024 • 

Charles Burdett

4

February 2024

January 2024

Everything I Know about Copywriting - Part II

The last tip in this post will blow you away if you’ve been struggling to write copy that sells.

Jan 28, 2024 • 

Charles Burdett

5

4

Why Your Ads Suck: The Anatomy of a Hook

I know why your ads aren’t performing. Most marketers don’t know the anatomy of a hook. Let me show you.

Jan 17, 2024 • 

Charles Burdett

2

Trust your gut, then verify

The risk-reduced way to start a business

Jan 11, 2024 • 

Charles Burdett

7

1