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How being lazy and passive will keep your business alive.
The Gentle Art of Giving a Fuck at the Right Time
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Charles Burdett
1
How to discover your true brand strategy (not the forcibly thought up one)
Here’s a little secret: it’s hidden in clues you left yourself right from the start.
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Charles Burdett

February 2024

“I want to start a business but I don’t know what to build”
The exact steps I took to figure out what my legacy defining business would be.
 • 
Charles Burdett
1

January 2024

Everything I Know about Copywriting - Part II
The last tip in this post will blow you away if you’ve been struggling to write copy that sells.
 • 
Charles Burdett
4
Why Your Ads Suck: The Anatomy of a Hook
I know why your ads aren’t performing. Most marketers don’t know the anatomy of a hook. Let me show you.
 • 
Charles Burdett
Trust your gut, then verify
The risk-reduced way to start a business
 • 
Charles Burdett
1

October 2023

10 iron-clad laws that helped me build a one-of-a-kind brand.
The last one might surprise you!
 • 
Charles Burdett
3

September 2023

How to work like a lion
This simple productivity hack will yeet your sense of guilt into the Sun.
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Charles Burdett

June 2023

Everything I know about Copywriting - Part 1
Writing well is a marketers most vital skill. Do you know these tips already?
 • 
Charles Burdett
The secret to selling on easy-mode
Don't sell features. Don't even sell benefits. Sell this instead.
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Charles Burdett
Why “brand” is bullshit
What “brand” really means - and when you should start caring about it.
 • 
Charles Burdett
1

May 2023

Is luck really a factor in business success?
Right place right time, or hard work and determination? (Why not both?)
 • 
Charles Burdett
© 2024 Charles Burdett
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